Gameinformer talks with Danny Bilson, executive vice president of THQ's core titles. in their new issue he talks about aiming to be number one. Homefront gets two mentions in the interview.

    "You have a background at EA, and obviously it and Activision Blizzard control so much of the market. Is it hard to find a place to thrive in between those giants.

    It all goes back to the software. I can't ship my shooter - Homefront - without considering everything that happens on November 10th with Call of Duty. My team has to look at that software. We can't say: "Well they're a juggernaut, we can't compete with them!" 'It you can't  compete with them, well, I'll shut you down. Because the consumer doesn't care - he pays 60 bucks for this or 60 bucks for that! We have to compete with them. We will or we won't ship. This is a different THQ from the really old THQ. I think the evolution has been going for years, since I got here"

    "How difficult is it to  balance taking risks on new IPs with keeping up your established brands like WWE and UFC?

     We are balancing that. There are two that you mentioned - WWE and UFC - but there are two other properties that I would call safer bets then new IPs that we are in negotiations on right now. You will recognize those immediately and you'll say "Oh, THQ is going there? Cool." That's balancing Homefront and other things we're going to announce soon that are original and expensive. You're also going to hear about some deals we'll be making that hopefully make some of our original IPs less "original" when they hit because they've already been brand-extended first. And I don't just mean some paid-for comic book or some bad Film Roman TV DVD"

 If you want to read the full interview, head to you local news stand and pick up the latest Gameinformer magazine.