THQ is using an interesting way to advertise Homefront. It is called Pyongyang Express and it serves North Korean BBQ. THQ’s Senior PR Manager Tyrone Miller says the truck “captures the essence of the storyline and pulls our audience into this as if it is really happening.” The truck goes by the slogan “Subsidized good Food for a Better America” and it’s the first part of the history timeline where Kim Jong-il dies, his son takes over North Korea and then North and South Korea unite. Later, unified Korea invades the U.S. Below are some pictures of the truck.
The truck will be on the streets until the game is released next year but Los Angeles-based food trucks can breathe easy. Pyongyang Express will move on to San Francisco and New York City soon.
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